Over 10k copies sold. With fan email coming from across the US, as well as Toronto, Bali, Budapest, Bucharest, Paris, London, Seoul, Johannesburg, Dublin, Taiwan, Mumbai, Dubrovnik, and every continent except for the one with all the scientists who just look at ice all day and don't have time for breakthrough advertising.
Over 10k copies sold. With fan email coming from across the US, as well as Toronto, Bali, Budapest, Bucharest, Paris, London, Seoul, Johannesburg, Dublin, Taiwan, Mumbai, Dubrovnik, and every continent except for the one with all the scientists who just look at ice all day and don't have time for breakthrough advertising.
"Finally! A demonstration of 'voice' and 'idea' in simple, functional terms. His dissection of writing craft is insightful. Chapters 2 and 3 should be required reading for every junior writer."
-- LAUREN RANKE, Former Director of Creative Recruiting, Wieden+Kennedy - Portland and Collins
"Finally! A demonstration of 'voice' and 'idea' in simple, functional terms. His dissection of writing craft is insightful. Chapters 2 and 3 should be required reading for every junior writer."
-- LAUREN RANKE, Former Director of Creative Recruiting, Wieden+Kennedy - Portland and Collins
"Compulsively readable. It feels more like a conversation than a book. The experience of being a junior filtered through Kemeny's recollections."
-- DAVID KOLBUSZ, Chief Creative Officer, Orchard, Former CCO Droga5 London
"Compulsively readable. It feels more like a conversation than a book. The experience of being a junior filtered through Kemeny's recollections."
-- DAVID KOLBUSZ, Chief Creative Officer, Orchard, Former CCO Droga5 London
"If my older and wiser brother were an ad book, these would be his exact words. If he'd ask me to wash his filthy car every Sunday in exchange for his wisdom, I'd say 'No problem,' knowing I got the better end of the deal."
-- PAUL MALMSTROM, Creative Chairman and Co-Founder, Mother USA
"If my older and wiser brother were an ad book, these would be his exact words. If he'd ask me to wash his filthy car every Sunday in exchange for his wisdom, I'd say 'No problem,' knowing I got the better end of the deal."
-- PAUL MALMSTROM, Creative Chairman and Co-Founder, Mother USA
“This book is so f*cking good. Super charming, super smart, super funny. Almost makes me want to work in advertising again.”
— JUSTIN GIGNAC, CEO and Co-founder, Working Not Working
“This book is so f*cking good. Super charming, super smart, super funny. Almost makes me want to work in advertising again.”
— JUSTIN GIGNAC, CEO and Co-founder, Working Not Working
Over 10k copies sold. With fan email coming from across the US, as well as Toronto, Bali, Budapest, Bucharest, Paris, London, Seoul, Johannesburg, Dublin, Taiwan, Mumbai, Dubrovnik, and every continent except for the one with all the scientists who just look at ice all day and don't have time for breakthrough advertising.
"Finally! A demonstration of 'voice' and 'idea' in simple, functional terms. His dissection of writing craft is insightful. Chapters 2 and 3 should be required reading for every junior writer."
-- LAUREN RANKE, Former Director of Creative Recruiting, Wieden+Kennedy - Portland and Collins
"Compulsively readable. It feels more like a conversation than a book. The experience of being a junior filtered through Kemeny's recollections."
-- DAVID KOLBUSZ, Chief Creative Officer, Orchard, Former CCO Droga5 London
"If my older and wiser brother were an ad book, these would be his exact words. If he'd ask me to wash his filthy car every Sunday in exchange for his wisdom, I'd say 'No problem,' knowing I got the better end of the deal."
-- PAUL MALMSTROM, Creative Chairman and Co-Founder, Mother USA
“This book is so f*cking good. Super charming, super smart, super funny. Almost makes me want to work in advertising again.”
— JUSTIN GIGNAC, CEO and Co-founder, Working Not Working